Danish travel search site Momondo conducts a mass DNA experiment in this revealing mini documentary, which sets out to prove that our views about foreigners could be fundamentally changed if we knew more about our own genetic origins.
Momondo shared on YouTube:
'Let’s Open Our World is an invitation to cross boundaries, embrace our differences and open our world. At momondo we believe that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
To celebrate diversity in the world momondo presents The DNA Journey: a journey into who we are and how we are all connected as a global family. We asked 67 people from all over the world to take a DNA test, and it turns out they have much more in common with other nationalities than they would ever have thought.
You can help us spread the word by sharing this video, and get a chance to win your very own DNA journey to travel to all the countries found in your DNA.'
Momondo is also now inviting 500 people to take a DNA test as part of a competition in partnership with personal DNA testing company Ancestry DNA. One winner will get the opportunity to take a 'DNA journey' and visit the regions from which they originate.
This video is a strong reminder that the ties that bind us together are far stronger than those that would pull us apart — and that some of them are even found in the sequences of our DNA.